Daily check-ins: How to keep your team on track with this Project Management...
If you’re running projects at a marketing agency, you probably swear by doing daily check-ins with the practitioners (designers, developers, and strategists) on your team. If you aren’t doing it...
View ArticleAre you a Maker or a Manager? Look at your daily schedule
If you haven’t read venture capitalist Paul Graham’s classic essay, “Maker’s Schedule, Manager’s Schedule,” you may find it’s the most thought-provoking thing you read this week. Graham—founder of tech...
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Factory tour: Who’s building my new website?
Wonder who’s building your new website? At hesketh.com (and most web design agencies in Raleigh and elsewhere), it’s a team effort — typically with at least a dozen different roles ranging from...
View ArticleWhat’s your best tip for negotiating?
At the outstanding Ask a Manager blog, a reader recently asked for advice in negotiating with vendors, partners, and other external organizations. AaM’s Alison Green shared some great advice for the...
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Stop to think: Are you Yak Shaving toward a solution, or just wasting time...
We’ve recently adopted two time management phrases for website and online marketing projects at hesketh.com — yak shaving and bike shedding. If your agency or in-house marketing team wants to stop...
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What to look for in smart entry-level job seekers: 11 tips to find a job at a...
My favorite part of marketing agency recruiting is helping find the right people for the team, while also helping marketers find the right job for them. Based on my guest lecture at NC State...
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Email marketers, stop complaining about getting filtered to the new Gmail...
What scares you about the “Promotions” tab in the new Gmail inbox? As you’ve probably seen, Gmail’s new tabbed inbox now automatically flags email newsletters (including marketing promos) in the...
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